Science Faux Pas Example #2: V = MA

OK.  This is far and away my favorite Science Faux Pas I have seen.  I cut this out of some magazine many years ago and posted it on my door in college, grad. school and in my previous job, so it is a little beat up.  But you got to hand it to Mathey-Tissot – promoting a precision watch with “Velocity equals mass x acceleration (V = MA).” Must be one heck of an interesting mechanism inside that watch. 

Author: Jonathan Eisen

I am an evolutionary biologist and a Professor at U. C. Davis. (see my lab site here). My research focuses on the origin of novelty (how new processes and functions originate). To study this I focus on sequencing and analyzing genomes of organisms, especially microbes and using phylogenomic analysis View all posts by Jonathan Eisen