I know others have written about this already but I had to add this to my collection of Science Faux Pas because it is pretty good. Nature had a recent issue that was covering the US election. And look at the front and back cover … they claim it was an accident but hard to imagine given the posing/color matching. I note I first heard about this from Bora on FriendFeed. And now the Times Online has a whole story on it.
OK. This is far and away my favorite Science Faux Pas I have seen. I cut this out of some magazine many years ago and posted it on my door in college, grad. school and in my previous job, so it is a little beat up. But you got to hand it to Mathey-Tissot – promoting a precision watch with “Velocity equals mass x acceleration (V = MA).” Must be one heck of an interesting mechanism inside that watch.
I am starting a new series here on Science Faux Pas. Here is one of my favorites from Nature a while back. They report in this promotion that 97% of Nature’s readers have internet access. How did they determine this? By an online readers survey. The real question is – who are the 3% that completed the survey but said they did not have internet access?