New Marketing Campaign by Apple

“An Apple a day keeps the doctor away” – Apple’s New Slogan

Apple has launched a new marketing campaign in an attempt to revitalize interest in their MacBook computers after a researcher found a virtually undetectable mac virus known as  Thundercat  that can effect Apple computers running OS X LabRat.  This campaign involves inoculating Apple MacBook computers with the naturally occurring GMO free bacteria, Canislupis tonitrui, found on organic Red Cumulus strains of apples. Researchers studied a variety of microbes from a variety of apple types before discovering this bacteria which releases anti-viral compounds into its environment.  Apple claims that inoculation with this apple microbe will help prevent MacBook infection by Thundercat and provide other benefits to computer health including longer battery life and decreased frequency of internet pop up ads. Apple also plans to sell this bacteria to current Apple users through a “patch” that you can stick on your computer. These patches will be available for order from the App store shortly.

What do you think of Apple’s new marketing campaign? Will you buy the new microbe “patch” to protect against the Thundercat virus?

Author: Jonathan Eisen

I am an evolutionary biologist and a Professor at U. C. Davis. (see my lab site here). My research focuses on the origin of novelty (how new processes and functions originate). To study this I focus on sequencing and analyzing genomes of organisms, especially microbes and using phylogenomic analysis View all posts by Jonathan Eisen