CVS marketing probiotics for everyone – even kids – & the disclaimers are barely visible

Just got back from the CVS drug store in Davis, CA and thought I would share some of the probiotic promotion they are doing.  Not only are the probiotics now right next to the pharmacy counter (moving up in the world I suppose) but the probiotics are being marketed to all sorts of targeted groups.  Alas, the science behind the claims here are dubious.  And – sadly – CVS makes the disclaimer barely visible in many of the signs.

About Jonathan Eisen

I am an evolutionary biologist and a Professor at U. C. Davis. (see my lab site here). My research focuses on the origin of novelty (how new processes and functions originate). To study this I focus on sequencing and analyzing genomes of organisms, especially microbes and using phylogenomic analysis
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3 Responses to CVS marketing probiotics for everyone – even kids – & the disclaimers are barely visible

  1. Anonymous says:

    At least “Activia yogurt” had to back down from its claims a few years ago.

    See this link: http://www.ftc.gov/news-events/press-releases/2010/12/dannon-agrees-drop-exaggerated-health-claims-activia-yogurt

    Like

  2. Amy Stewart says:

    In Japan, Yakult a probiotic milk is acknowledged by the Japanese to treat common digestive problems, such as diarrhea, bloating and an upset stomach.

    Like

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