Just got back from the CVS drug store in Davis, CA and thought I would share some of the probiotic promotion they are doing. Not only are the probiotics now right next to the pharmacy counter (moving up in the world I suppose) but the probiotics are being marketed to all sorts of targeted groups. Alas, the science behind the claims here are dubious. And – sadly – CVS makes the disclaimer barely visible in many of the signs.
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Jonathan Eisen's Lab 
Seems few probiotics even have claimed ingredients: https://www.consumerlab.com/reviews/Probiotic_Supplements_Lactobacillus_acidophilus_Bifidobacterium/probiotics/
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At least “Activia yogurt” had to back down from its claims a few years ago.
See this link: http://www.ftc.gov/news-events/press-releases/2010/12/dannon-agrees-drop-exaggerated-health-claims-activia-yogurt
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In Japan, Yakult a probiotic milk is acknowledged by the Japanese to treat common digestive problems, such as diarrhea, bloating and an upset stomach.
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